Last updated: 12 July 2025
At KneePillow.co.uk (AFA Ecommerce Limited), your privacy is important to us. As outlined in our Privacy Policy, we collect personal information through your interactions with our website, including via cookies and similar technologies. This information may be shared with third parties, such as advertising partners, to provide you with relevant ads and a better browsing experience.
How Your Data May Be Classified
Depending on your location, the use and sharing of your personal data for advertising and analytics may be classified as:
- “Sale” or “sharing” under California’s CCPA/CPRA
- “Targeted advertising” under certain U.S. state privacy laws
- “Tracking technologies” under the UK GDPR or EU ePrivacy Directive (PECR)
Your Right to Opt Out
🇺🇸 U.S. Visitors
If you’re in California or another state with similar laws:
- You may opt out of the “sale” or “sharing” of personal information collected through cookies and similar tools.
- If your browser sends a Global Privacy Control (GPC) signal, we’ll treat it as a valid opt-out for that device/browser.
🇬🇧 UK & 🇪🇺 EU Visitors
Under UK GDPR & the ePrivacy rules (PECR):
- We don’t use non-essential cookies unless you give explicit consent via our banner.
- You can withdraw or adjust cookie consent anytime via the “Cookie Settings” link in our footer.
- We don’t share data with ad networks unless you’ve consented.
How to Opt Out
- UK/EU: Use our cookie banner or click “Cookie Settings” at the bottom of the site to manage your preferences.
- US: Enable the GPC opt-out signal in your browser or follow on-screen prompts if you’re browsing from a covered state.
For any questions or to exercise your rights manually, please email sale@kneepillow.co.uk.